Developing Business in the UAE

Overview: This course will provide practical tips on refining your law firm’s business development and marketing initiatives, with lessons learned from buyers of legal services in UAE, UK and USA Course coverage: • Global and regional trends with buyers of legal services • What are challenges facing corporate counsel and what do they want from their legal advisors? (including input from UAE legal teams) • Latest research results from Association of Corporate Counsel and LexisNexis • What are innovative law firms doing to proactively attract and engage with their clients? • Refining your marketing and business development plan • Case studies and tips (with input from UAE corporate counsel) on: o Writing articles, newsletters, special reports o Enhancing your website o Hosting and speaking at events o Working with industry associations Lecturer: With a law degree and MSc in Marketing, Hussain Hadi advises international and local law firms on business development strategies. Drawing on nearly 20 years of legal publishing experience, he has worked with hundreds of law firms on events and publications. Hussain is a lecturer on the Association of Corporate Counsel Certification programme; helping in-house legal teams measure and demonstrate value.