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Select Language: العربية

The Commercialisation of IP

Course Type

Mandatory

Points

2

Provider

Galadari Advocates And Legal Consultants,Clyde And Co Llp,Hadef And Partners,Baker And Mckenzie Habib Almulla
5 CREDITS

Course Description:

The ‘Commercialisation of IP’ will provide an overview of how intellectual property is leveraged to generate revenue, expand market share or enter new markets.  Over 2 hours, the course will:
  1. Examine the differences between licensing, franchising and distribution models;
  2. Understand how and why the UAE is a prime market for licensing, franchising and distribution arrangements;
  3. Consider why and when respective parties may choose one over the other;
  4. See how the brand is at the heart of these models; and
  5. Look at some of the key contract drafting issues.